Case Studies
Disease-Drug Relationship Visualisation
Biorelate's platform helps researchers explore causal relationships in biomedical data. The existing visualisation tools couldn't handle the complexity of disease-drug pathways. I redesigned the core visualisation experience to make dense relationship data navigable and useful.
Engagement
+42%
User Satisfaction
4.6*
Disease-Drug Relationship Visualisation
Biorelate's platform helps researchers explore causal relationships in biomedical data. The existing visualisation tools couldn't handle the complexity of disease-drug pathways. I redesigned the core visualisation experience to make dense relationship data navigable and useful.
Engagement
+42%
User Satisfaction
4.6*
Disease-Drug Relationship Visualisation
Biorelate's platform helps researchers explore causal relationships in biomedical data. The existing visualisation tools couldn't handle the complexity of disease-drug pathways. I redesigned the core visualisation experience to make dense relationship data navigable and useful.
Engagement
+42%
User Satisfaction
4.6*
Native Competitive Bidding for Procurement
DeepStream's procurement platform relied on external tools for competitive bidding, creating friction and breaking user workflows. I designed and shipped a native bidding feature that kept the entire process in-platform, improving transparency and reducing tool-switching.
Usability
+79%
User Retention
76%
Revamping an E-Commerce Website
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
Engagement
+42%
User Satisfaction
4.6*
Native Competitive Bidding for Procurement
DeepStream's procurement platform relied on external tools for competitive bidding, creating friction and breaking user workflows. I designed and shipped a native bidding feature that kept the entire process in-platform, improving transparency and reducing tool-switching.
Usability
+79%
User Retention
76%
Website Redesign for Enhanced User Engagement
The existing website's poor performance and usability hindered user engagement and conversions, requiring a complete redesign to meet modern user expectations.
Scroll Depth
81%
Bounce Rate
38%
Developing a Mobile Health Tracking App
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Engagement
150%
User Satisfaction
4.6*
Website Redesign for Enhanced User Engagement
The existing website's poor performance and usability hindered user engagement and conversions, requiring a complete redesign to meet modern user expectations.
Scroll Depth
81%
Bounce Rate
38%
Streamlining App Development for Beginners
Reptile needed to simplify its web-based app development platform, focusing on improving usability and accessibility for newcomers while maintaining its unique code-free approach.
User onboarding
+83%
App setup time
-43%
Optimizing a Corporate Intranet
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Engagement
+42%
User Satisfaction
4.6*
Streamlining App Development for Beginners
Reptile needed to simplify its web-based app development platform, focusing on improving usability and accessibility for newcomers while maintaining its unique code-free approach.
User onboarding
+83%
App setup time
-43%
Product design leader with 12 years of experience
across biomedical software, procurement, and healthcare.
Currently Head of Product Design at Biorelate.
Specialising in complex B2B tools, data visualisation,
and design systems.
Product design leader with 12 years of experience
across biomedical software, procurement, and healthcare.
Currently Head of Product Design at Biorelate.
Specialising in complex B2B tools, data visualisation,
and design systems.
Product design leader with 12 years of experience
across biomedical software, procurement, and healthcare.
Currently Head of Product Design at Biorelate.
Specialising in complex B2B tools, data visualisation,
and design systems.